Thursday, March 15, 2012

Cafe Press Gives Away One Million Bumper Stickers


An artistic design company named Café Press announced their One Million Bumper Sticker Giveaway on March 6th due to the caucuses taking place on Super Tuesday.

Café Press is a company that specializes in artist-designed t-shirts, clothing, accessories, housewares and gifts. The bumper stickers they are giving away support both the democratic and the republican parties, by offering a variety of stickers for both Obama and the GOPs.

This give-away was introduced on March 6th and will continue until April 6th, or until the maximum number of bumper stickers have been shipped out.

Although these stickers are said to be ‘free’, there is a shipping cost of $1.25 for U.S. destinations, $3 for Canadian destinations and $4 for international destinations.

The company is sending out these stickers in hopes of getting more and more trafficking to their website. So as people follow the information to get their sticker shipped, they can also browse the artistic material that the company is trying to sell.

This desire for increased trafficking can also be seen when visiting the website to receive the bumper sticker. Once you get onto the webpage, directly above your sticker choice is a header that states, ”SALE! TAKE 30% OFF YOUR ORDER!” with a listed coupon code to redeem on their website. This shows how the ‘Sticker Giveaway’ is being used to increase their companies sales by offering a meaningless discount to all those who visit the site in which the giveaway is occurring.

This Bumper Sticker Giveaway by Café Press is the company giving all those actively involved in the presidential race a chance to get a bumper sticker while tricking them into browsing an artistic design store rather than trying to get them to browse their store fairly as we have.

Bumper Sticker Website: http://shop.cafepress.com/bumper-sticker-giveaway
Cafe Press Store Website: http://cafepress.com

Written for: www.customink.com(rival artistic clothing store)

No comments:

Post a Comment